Artistic practice
Music video directing
Photography
Asla Jo, 2025-2026
Art direction, photography and videos for
the pop artist Asla Jo and their record label Kaiku Entertainment. I made promos, covers, videos, merch and concert visuals for Asla’s acclaimed debut album Papin tytär and the singles leading up to it. The goal was to create a cohesive cinematic world, which would tie every song on the album together. Cohesion was achieved with choices such as a signature yellow colour used in videos, merch and outfits, specific medium format and Super 8 film stocks, and a typeface created from the artist’s own handwriting
Cover art and promos
Videos for social media
Merch
https://kaikuentertainment.fi/artists/asla-jo/
https://www.hs.fi/kulttuuri/art-2000011829087.html